journey_to_sustainable
Hey everyone, I’m curious about how subscription models can impact smaller businesses. My family owns a small bookstore that’s been around for 20 years. We recently introduced a book subscription service, and the results have been surprising. Has anyone else with a small business tried something like this?
bookworm_biz
That’s interesting! Could you share a bit more about how your subscription model is structured? I’m curious about the logistics and what made it successful for your bookstore.
journey_to_sustainable
Sure! We created three tiers: a ‘Lite Reader’ with one book a month, ‘Avid Reader’ for two, and ‘Bookworm’ for four. The ‘Bookworm’ tier quickly became our bestseller. Personalizing selections for subscribers was key—we used customer surveys to tailor book choices.
finance_fanatic
Did you see an increase in overall sales, or was it more about stabilizing revenue? Keen to understand if it’s more about predictability or growth.
journey_to_sustainable
Great question! Initially, it helped stabilize cash flow, but we saw a 15% increase in overall sales after three months. I think the personalized experience kept subscribers engaged.